Product Designer
Peacock is a streaming service owned by NBC. We chose Peacock to research and redesign because compared to its competitors, users can access and watch titles for free, a feature none of the other competitors have implemented, and we wanted to see how the app could be improved to incentivize app usage.
Streaming services have been gaining popularity and usage due to the pandemic, but many, if not all, require a payment plan to watch the shows they provide. While Peacock has the option for a premium plan to access more streams, users are able to browse and use the service for free with the creation of an account.
- Design Thinking
- User Research
- User Interface
- Wireframing & Prototyping
- User Testing